Sooper Exciting News
Our mobile app for parents has been selected as a finalist in the Harvard Business School New Venture Competition Europe! There were 26 contestants for 5 places. We made the cut!
We will be pitching to 100+ business folk about being the best parent we can be.
We are honored to be present, knowing that the discussion will cover both business issues (how will we generate income) as well a matters touching our ingrained beliefs:
- Are “good parents” born or can leadership in our homes be learned?
- How to accompany parents AND allow freedom to create their own, unique family culture?
As my sister says, “Exciting, invigorating, intimidating, energizing, challenging, exhilarating.”
Many thanks to all who support me so well.
The Story behind SoSooper
A Mom in Need
As a young mom seeking help to manage four boys under seven years old I wondered:
“Folk can go to a bank or a financial counselor and expose very private information regarding money and request advice and this is conisdered intelligent.
Those same people seek advice regarding relationships…and they have a problem.
Humm. I hope someone will do something to remedy this discrepancy.”
And, today, maybe that someone is…me.
Insights from Cosmetics
When I worked in cosmetics, one brand introduced beauty advice on an iPad. Customers appreciated the anonimity of these tools.
They found it more pleasant to admit skin problems to a machine than to a made-up beauty who agrees you have blackheads on your nose!
Might the same be true with personal issues?
A New Child
SoSooper, my fifth child, is born. This mobile app helps parents navigate – positively and quickly – challenges with kids.
- Provides parents with solutions for their Need. NOW.
- Connects parents with parenting experts and other moms and dads like them
- Is available on their phone. Anytime & anywhere.
Dear Denise, congratulations! That’s sooper news! Many greetings from Brussels, Ilka